I came to Paris more than 13 years ago, and as many before me fell in love with this city of light. After the birth of my son I got the idea of creating Elva, my dream project for the past 5 years. However as you know joggling motherhood and life in general can be a daunting affair, especially when you are a single parent, and it was not until December 2015 that I truly decided to launch this adventure. I have a genuine approach to the business and profound aspiration to be part of changes, which I hope makes Elva an appropriate brand for consumers who are shifting their priorities, rethinking the way they consume and the value proposition of the individual brand. I have always been a keen environmentalist and holistic minded, which were heightened when I became a mother myself.
“I wanted something different to offer people. There are so many ways in which the consumer can really make a difference and if, presented with the correct facts and some viable alternatives people will feel empowered and motivated to do so.”