This case study highlights a company that has changed its business model from selling light to elaborate a "light shaper" offer. This change of business model enables the company to meet functions, uses, requirements and constraints of the spaces. It is a whole other level of thinking, based on uses.
Functional economy: In fact, this company decided to change its business model to implement a functional economy model. To do so, the company joined a program called “RelieF” in 2013 (Rhône-Alpes: Experimenting with Innovation through Functional Economy), run by CIRIDD. It gave the opportunity for the company to develop and implement its functional economy strategy: optimizing the use or function of goods and services. It aims to create the ever-possible long-lasting use value by consuming as few material and energy as possible.
Eco-design: Moreover, the company reviewed the design of its products through eco-design approaches. For instance, LUXPLAN was a new product based on LED lighting to reduce electrical consumption, increase the lifespan as well as thermal and mechanical reistances.
To understand the whole process this company went through and what skills it required please find below the full case study.