[Industry Case] A performing service system for the wood industry, towards functional economy

This case study presents a company within the wood industry, selling blades to cut wood. In a highly competitive field, price was the unique factor to differenciate from the competitors.

This specific company had to rethink its way of selling and contractualizing. It went from seling blades to selling a global offer including maintenance, logistics, supply, and assessment, thus leading to functional economy model. This company then decided to focus on Customer Relationship Management (CRM).

As a result, blades were lasting longer (life extension), customers considered outsourcing the maintenance of these tools, and less blades were to be creating which means a reduction of materials and energy consumption for the company.

To understand the whole process this company went through and what skills it required please find below the full case study.

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     Business models
     Awareness
     Collaborative economy
     Economic models
     Experimentation
     Functional economy
     Life-cycle analysis
     Networks
     Rental
     Research and development
     Research programmes
     Training
     wood
     blades
     DIGIFOF
     industry case